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Six reasons why you need a website for your small business

A website is the first and most important marketing investment you can make for your business. No matter what you sell, having a website is a no-brainer for small business owners.
You can use your website to showcase your products and services, provide updated information about your company, build relationships with customers and prospects while providing an easy way to share content across various social media platforms. Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website.

the benefits of working with a freelance web designer
the benefits of working with a freelance web designer

A website is the first and most important marketing investment you can make for your business. No matter what you sell, having a website is a no-brainer for small business owners.
You can use your website to showcase your products and services, provide updated information about your company, build relationships with customers and prospects while providing an easy way to share content across various social media platforms. Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website.

1. A website makes you look more professional

Having a website can help your business appear more credible in the eyes of consumers. When you have your own website, it makes your business look more professional and gives people a place they can go to learn more about what you do. With your website, you also get your own business email account, so all of your correspondence with potential customers has a branded feel to it. The right web design service will make sure your site accurately reflects the image you want customers to have when they visit.

2. Your website can attract new customers

Perhaps you’re excited about the potential of your business, but would like to see it thrive on a greater scale. A website can help with that. You may be happy with the current size of your business, but every company experiences customer turnover. One of the best ways to attract new customers is by making yourself more visible on Google and other search engines. While social media posts can appear in search results, a website gives you many more options and strategies for Search Engine Optimization (SEO).

Six reasons why you need a website for your small business

3. A website can encourage customers to contact you

If you want to attract business via your website, you can include a contact form that allows your audience to send you an email without ever having to leave your site. If you don’t have the means to add a contact form, you can still publish an email address and phone number.

4. Establish your place in the industry

How much would losing 81% of your potential customers cost? By not having a website, you risk losing all those first impressions to your competitors. Think about how many times you’ve looked up a business, organization, or product before you made a purchase. If they didn’t have a website, did that make you more likely to buy from them?

5. A website ensures your success over the long term

Six reasons why you need a website for your small business

As of January 2021, almost 4.66 billion people (59.5% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online. Your business isn't visible to all of your potential clients, unless you have a website. We all know that the online world is changing everything - taking more and more business away from traditional media and moving it online. So to stay competitive in this increasingly digital world, your business needs to get online.

In summary

As the world becomes increasingly more digital, a business website has become more of a necessity than an option. If you want to grow your customer base and sales, our freelance web design services can help make that happen. With years of experience in the industry, we do more than simply create websites and calculate a bill; we build lasting relationships with clients that can and do result in continual revenue streams for our clients’ businesses.

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